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OpinionOpinion pieces are intended to provide interesting perspective on an Apple-related topic, and to be an entertaining read. They represent the opinions of their authors, and not of the site as a whole: this is the reason we don’t label them as editorials.

We use the ‘Opinion’ prefix for longer pieces, and ‘Comment’ for shorter pieces that may be making just a single observation.

We fully encourage discussion and debate on opinion pieces, and you are of course welcome to strongly disagree with both the author and other commenters. All we ask is that you apply the golden rule to your interactions: treat others as you’d wish to be treated. In particular, debate the topic not the person – it’s absolutely fine to say that you think someone is completely wrong because x, y and z; it’s not ok to call their views idiotic.

That said, we love to hear your thoughts and views, and really appreciate those who take the time to give their considered opinions.

Comment: Apple is now poking antitrust regulators with a stick

Apple is poking antitrust regulators with a stick over Unreal Engine

I argued recently that Apple is at far greater risk than Epic in the standoff between the two companies over Apple’s 30% cut of in-app purchases. One of the risks I outlined is that Apple wins the case, but the publicity prompts antitrust regulators to make legislative changes.

That risk just increased substantially …

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Opinion: WeChat threat is Cook’s greatest Trump challenge yet

A report earlier today cited a potentially huge WeChat threat to the future of the iPhone in China. Analyst Ming-Chi Kuo is concerned that the Trump administration could force Apple to remove the WeChat app not just from the US App Store, but globally.

Kuo warned that this could see a massive 30% reduction in global iPhone sales, and if that sounds hyperbolic, it’s likely not …

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Comment: Selling an iPhone without a charger would be a step too far

An iPhone without a charger is a step too far

A new Kuo report suggests that Apple may for the first time sell an iPhone without a charger this year. It follows an earlier report that the iPhone 12 box will lack a second standard iPhone accessory: a pair of EarPods.

Both moves would save Apple money, and by more than the cost of the accessories themselves. As my colleague Benjamin Mayo noted, this would reduce the size and weight of the iPhone box, which would reduce Apple’s freight costs…


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Comment: This week’s keynote quietly tackled five of Apple’s antitrust issues

iOS 14 addresses five of Apple's antitrust issues

I recently suggested that Apple’s antitrust issues aren’t going to go away, and that the company should start taking action to address them. With iOS 14, Apple is doing exactly that.

The company didn’t pitch things like that, of course, but we got five announcements that directly tackle some of the antitrust claims facing it…


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Comment: Two-year timescale for transition to ARM shows enormous confidence

Two year timescale for transition to ARM

None of us were surprised by Apple yesterday announcing that it was beginning the transition to ARM: In future, Macs will be powered by Apple-designed chips based on ARM architecture. We’ve been predicting the move for many years now, and the fact that this would be the year it was announced was leaked in advance.

There was a little more surprise at the first model being promised later this year rather than early next. Some were skeptical when 2020 was first suggested, in 2018, but two things seemed clear to us…


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Comment: Apple is heading into WWDC by insulting developers of free apps

Apple heading into WWDC by insulting developers

Heading into WWDC, Apple isn’t exactly getting off to the best of starts. While outlining my view of Apple’s overall handling of the antitrust charges leveled against it, I mentioned one of the specific issues the company faces: the nature of its relationship with developers.

Developers should feel that Apple is on their side, but even ones who have had their apps featured by Apple are saying that they don’t feel this way. That Apple is, instead, an entity that can at any time and for any reason decide to kill their business.

Twenty-four hours later, things have gotten worse rather than better. First, Microsoft said that Apple and Google have a bigger antitrust case to answer than the Redmond company did some twenty years ago. But the even more damaging development came from Apple itself …


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Opinion: Apple’s antitrust issues won’t go away; the company should act now

Apple's antitrust issues won't go away

Apple’s antitrust issues have again hit the headlines this week – not just once, but twice.

First, there were the two additional European Union antitrust investigations, which are just the latest in a long line of probes into Apple’s alleged anti-competitive behaviors. As a non-exhaustive list, there’s Congress, the Department of Justicea number of US states, the EU, France, Japan, South Korea, and Russia.

Then Apple pulled Basecamp’s email app Hey from the App Store, just days after approving it …


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Comment: One thing I really want from ARM Macs is a genuine 10-hour battery life

ARM Macs could and should delivery better battery life

Some of us have been convinced for years now that ARM Macs are on the way, and there have been increasing indications that 2021 could be the year when it happens. If yesterday’s Bloomberg report is correct, those years of speculation will soon be at an end: Apple is reportedly set to make it official later this month.

I argued yesterday that we probably won’t learn all that much about the actual hardware we can expect …


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Comment: Apple may not reveal much about its ARM Mac plans, but wise to wait

ARM Mac concept

Bloomberg piece this morning suggests that Apple will announce its plans for an ARM Mac at WWDC, even though the first model won’t be available until next year.

That makes perfect sense. This is a big shift, and developers need time to understand the implications and make plans to support the new platform. The big question right now is how much Apple will reveal, and how useful the information will be for consumers waiting to upgrade their Mac


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Comment: A fully wireless iPhone is more likely than a Smart Connector

A fully wireless iPhone is inevitable

There has long been debate about the future of the Lightning port in the iPhone. Will Apple stick to this, replace it with USB-C, or move straight to a fully wireless iPhone — one without any ports at all?

There’s fresh discussion today prompted by a claim that Apple will do none of these things, and instead use a Smart Connector on the iPhone 13…


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Comment: The Messages Mac app getting parity with iOS app is non-trivial

Messages Mac app may soon be on par with the iOS one

My colleague Filipe Espósito has discovered evidence that Apple plans to revitalize the Messages Mac app by creating a Catalyst version. This would mean that it would finally gain parity with the iOS app in terms of access to thing like stickers, GIFs, message effects and so on.

Although some might consider this a rather trivial thing, I think it’s actually a little more important than it might seem …


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Comment: Here’s how to explain the Apple/FBI debate to your non-techy friends

Apple FBI debate

The latest Apple/FBI war of words in the Pensacola case has once again highlighted the huge challenge Apple has in communicating the reality of the debate, in a world in which most people have no understanding of the core issue.

To a non-technical person, the debate appears to be a moral one. The FBI says that it needs access to data from terrorists and criminals, and Apple wants to prevent this. FBI, good; Apple, bad.

To anyone who understands the technology, the debate is very different …


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Comment: I’m a huge privacy advocate, but extremist positions help no one

Privacy advocate yes – extremist no

I’m a huge privacy advocate who’s written a lot about the topic because it’s a massively important issue.

It’s important for two reasons: First, because the kind of technology we have available to us today poses privacy risks never before imagined. China, for example, has demonstrated the ability of its massive network of facial-recognition cameras to track one individual among millions as they travel from one side of a city to the other.

Second, because once you allow something to happen, it is very, very hard to roll it back. Crises are particularly dangerous in this respect, because it’s easier to justify extreme measures at extreme times – like the coronavirus – but once a government goes down a particular road, it’s vanishingly rare that they abandon the approach once the crisis has passed…


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Comment: ‘$3k Macs reduced to $12 scrap’ shows need for a new T2 chip approach

A new T2 chip approach is needed

Apple has made great progress over the years in protecting its customers against two big risks: theft of their Apple devices, and exposure of their personal data.

Activation Lock was introduced in 2013 and made it impossible for a thief to restore an iPhone or iPad to factory settings without the Apple ID credentials of its owner, or proof of purchase. Apple’s T2 chip did the same job for Macs as of 2018.

But while that’s great for protecting data, and making Apple devices far less appealing targets to thieves, there is a big downside …


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Opinion: The ‘Apple is doomed’ messages are booming, but are entirely wrong

Apple is doomed messages boom without good reason

The idea that ‘Apple is doomed’ has been a constant refrain from some quarters throughout the decades, and has been given something of a boost during the coronavirus crisis.

First, there was the opening quarter of the year – Apple’s fiscal Q2. There was a dramatic difference between Apple’s original guidance and the actual numbers …


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Comment: No, the Magic Keyboard is not Apple tacitly endorsing touchscreen Mac

The Magic Keyboard does not endorse a touchscreen Mac

Apple famously says no a thousand times for every time it says yes, and if there’s one thing the company has been saying “no” to more often than anything else, it’s a touchscreen Mac.

But some are suggesting that the new Magic Keyboard for the iPad Pro — which setup Apple describes as “a computer” — amounts to the company tacitly endorsing the idea of a touchscreen laptop…


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Comment: Two years on, the HomePod is still a widely misunderstood product

HomePod misunderstood

Apple’s HomePod has faced two consistent criticisms right from the start.

First, people said, it’s the dumbest of the smart speakers — that both Amazon Echo and Google Home speakers can do more.

Second, it was said to be way too expensive. If you want a smart speaker, the thinking went, you could get an Amazon Echo Dot for $50, and sometimes as little as half that during promotions. Why pay Apple $349 then (and $299 now)?

Hearing both criticisms repeated recently, I couldn’t let it pass…


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Comment: The beloved iPhone SE now lives on in name only; meet the iPhone 8S

The new iPhone SE is really an iPhone 8S

Apple yesterday announced what it calls the new iPhone SE. The latest budget iPhone is many things. It’s a great upgrade for owners of the iPhone 6. It’s a lot of phone for an affordable price. It’s an efficient way for Apple to offer a ‘new’ phone with minimal retooling. It’s a smart business move in an uncertain economy.

What it is not, however, is an iPhone SE …


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Comment: Apple really needs to spell out the contact tracing privacy features

Coronavirus contact tracing privacy features 1

If there’s one thing that’s become abundantly clear since Apple and Google’s API partnership, it’s that the coronavirus contact tracing privacy protections need to be spelled out in terms that non-technical people (even POTUS) can understand.

The two companies have gone to pains to explain that privacy was top priority in the design of the application programming interface, but mainstream media reports and conversations with non-techy friends have made it obvious that many don’t understand why apps that use this can be trusted …


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Opinion: The coronavirus outbreak could have some beneficial long-term effects

Silver linings

I should start by making it absolutely clear that I am of course not suggesting in this piece that the coronavirus outbreak was a good thing. It was a terrible thing. Many have died, many more have suffered extremely unpleasant illnesses, many have lost loved ones. If I could wave a magic wand and erase it from history, I’d do that in a heartbeat.

Nor am I suggesting that there is any equivalence between the terrible harm done and the possible good that may emerge. Nothing can come anywhere close to the pain of losing a loved one; any positive effects pale in comparison.

But with that made clear, we may see some silver linings …


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Opinion: FaceTime for Android and Windows could make it the new default

FaceTime for Android and Windows

Various people have suggested in the past that Apple should allow FaceTime for Android and Windows, in an attempt to make it the default standard for consumer video calls. That idea gained new impetus when Apple launched the Group FaceTime function for calls between up to 32 people.

But the coronavirus outbreak has taken consumer group videoconferencing to a whole new level. Back in February, most non-techies had never done it in their lives. Fast-forward to now, and Zoom conferences are a completely normal thing for everyone …


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