After a pilot of its new “Sponsored Listening” advertisements last year, streaming music service Pandora Radio announced today that it’s rolling out the feature to all advertisers and listeners in its mobile apps. The feature rewards users with an hour of ad-free, uninterrupted listening as long as they first interact with an ad for at least 15 seconds. expand full story
Advertising ▪ July 27
Advertising ▪ June 26
Ads are things we all love to hate. While some can be amusing, and others can be useful, drawing our attention to products or services we weren’t aware of, mostly we view them as things to tolerate at best – and to be profoundly irritated by at worst.
Some think they have a simple solution to this: using an adblocker. Adblocking software has existed for desktop browsers for many years, but to date there haven’t been any effective blockers for iOS.
All that could change with iOS 9, however, with content-blocking capabilities built right into the platform. If Apple chooses to allow adblockers into the App Store (and we don’t yet know yet for sure that it will), that could require advertisers, ad networks, publishers and readers alike to up their games … expand full story
Advertising ▪ May 11
Advertising ▪ May 6
Update: Apple has uploaded its new “Change Everything” ad to YouTube, as well. It’s embedded below.
Apple has debuted its newest iPad marketing campaign, “Change Everything,” with a 1:30 commercial and a new website highlighting the apps that change the way people go about their daily lives. The ad starts off with a list of things that have changed since the release of the first iPad, such as small businesses and education.
From there the commercial demonstrates a variety of applications and accessories that have augmented the way people connect, learn, and conduct business, and enjoy their lives…
Advertising ▪ April 9
As the launch of the Apple Watch nears, Reuters this evening reports that Apple has been increasing its advertising of the device significantly over the past month. Since the company’s “Spring Forward” event on March 9th, Apple has spent $38 million on its Watch advertising campaign. That number includes U.S. TV ads and digital responses.
Advertising ▪ February 19