Apple Retail

Across Florida, Apple will replace or work on remodeling at least four of its retail stores during 2019. As the company rapidly pursues store modernization goals across the United States and internationally, a cascade of renovations both large and small is expected going forward. Today’s announcement of a temporary closure of Apple Altamonte marks the first of many projects beginning in 2019.

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Architecture, creativity, and community. These are the themes that best summarize Apple retail in 2018. Over the past year, Apple has worked in new ways to expand its global and local reach. The company has challenged the traditional definition of brick-and-mortar stores during an uncertain time for many retailers. By opening increasingly ambitious and inviting locations supported by an engaging schedule of creative events, Apple hopes that its 500 million yearly visitors won’t just shop, but also discover a place to connect with like-minded individuals in their own communities.

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For the first time, Apple is endorsing an add-on accessory for AirPods: a new set of protective AirPods cases from Catalyst. The cases are waterproof rated up to 1 meter and offer protection against drops. They also feature a carabiner to clip the AirPods case onto your clothing.

It’s a weird proposition for the first AirPods accessory to be stocked in Apple retail, given that the Catalyst case is only useful when you are not using the earbuds themselves.

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New York City’s Fifth Avenue Apple store is a landmark attraction in Manhattan. Its iconic glass cube entrance has drawn tourists from all over the world since opening in 2006. It was even ranked among the most photographed attractions in the city.

Yet the subterranean store and its popular plaza have been closed to the public for almost two years as a new and improved space is prepared. The high-profile location will certainly benefit from an expansion and redesign, but the extended duration of the closure has left excited residents and readers wondering when we can expect to see the highly anticipated store finally reopen.

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“Take a look in the five and ten, glistening once again, with candy canes and silver lanes aglow.” Holiday window displays have a magical quality about them that can bring a sense of childlike wonder to even the most jaded spirits. Dazzling lights and vivid colors brighten storefronts when the sun recedes, warming chilly evenings with depictions of fantastical and nostalgic scenes.

Likewise in Apple’s retail stores, holiday displays have surprised and delighted shoppers for many years with larger-than-life renditions of our favorite technology products. In these busy days of travel and celebration, relax for a moment and join us on a nostalgic tour of Apple’s holiday windows through the years.

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According to a new illustration surfaced today by the Atlanta Business Chronicle, Apple is planning a brand new design for its upcoming store in Atlanta’s Lenox Square shopping center. The multilevel space is said to replace Apple’s existing single floor store inside the mall, which first opened in 2002.

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Following its four-day Black Friday shopping event last month, Apple has continued to incentivize customers to purchase a new iPhone with limited time discounts through the Apple GiveBack program. The trade-in offer, which was initially promoted with increasingly pervasive online marketing, has also made its way to Apple’s physical stores in an unprecedented way.

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No retailer wants to close a store — even temporarily. Closures mean lost sales, disruptions to service, and a negative customer experience. As Apple’s stores have steadily grown in popularity over the past 17 years, renovations and expansions to keep up with increased traffic have necessitated temporary closures from time to time. In locations without nearby alternatives or where construction work is estimated to be time-consuming, Apple has implemented temporary stores to ease the transition.

Apple has today opened up a new online store for active military personnel and veterans to make purchasing its products at a discount more accessible. Different from its education pricing, eligible military customers will receive 10% off Apple products, and the new discounted pricing even includes iPhones, Apple Watch, accessories, and more.

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December 1st is World AIDS Day and as expected, Apple is turning its retail store logos red to commemorate the event. Additionally, Apple has published a pair of stories in the App Store highlighting its partnership with (RED) and how you can “help save a life.”

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Apple today has quietly released a new collection of colors for its iPhone XS silicone cases and Apple Watch sport bands. The new colors include Hibiscus, Mellow Yellow, and Pacific Green. Further, Apple has also started selling the new Nike Sport Loop colors that originally launched through Nike earlier this month.

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Apple has been promoting its device trade-in program quite a bit this year after rebranding it as “GiveBack” in April. Now, Apple is giving customers up to an extra $100 on top of normal trade-in values when picking up a new iPhone XS or XR.
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OtterBox is out today with a new option to protect your 2018 iPad Pro. The Symmetry Series 360 is now available for both the 11- and 12.9-inch models at Apple stores.

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Apple is doing something a bit different for Black Friday this year. It is set to announce a four-day shopping event that stretches from November 23rd through November 26.

You can click here to add the shopping event to your calendar. The event is obviously centered around the US Thanksgiving holiday, but offers will be available in many regions worldwide.

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Top photo courtesy of Arnaud Ducoret

In a city known for style, Apple has made a fashionable contribution. Today in Paris, Apple Champs-Élysées opened as Europe’s most elegant Apple retail location and the best place in France to attend a Today at Apple session. 9to5Mac readers visited the new store and provided us with photos of the grand space to share.

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Two Apple retail stores returned to the Pacific coast today. Apple Third Street Promenade in Santa Monica, California and Apple Alderwood in Lynnwood, Washington both reopened with reimagined designs. The openings come just hours before Apple will unveil its newest flagship location in Paris which houses a towering Forum on the historic Champs-Élysées.

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This Sunday, Apple will light up the streets of Paris with the grand opening of Apple Champs-Élysées. France’s latest Apple retail location features stunning historic architecture in a dazzling location. Ahead of this weekend’s full reveal, Apple has shared some photos and new details of the upcoming store.

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Apple has today announced a new program to help human trafficking victims get behind-the-scenes jobs at its retail locations. The program comes as Angela Ahrendts accepted the Stop Slavery Award on Apple’s behalf at an event in London.

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As is tradition around this time each year, the 2018 Apple holiday gift guide has been revealed. The extended holiday return period has also begun while limited retail hours for Thanksgiving week have been set.

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