Apple Retail

Changes are in store for one of Apple’s most significant retail spaces in Spain. Apple Passeig de Gràcia will soon close its doors temporarily for renovation work. Upon reopening, the store is expected to be updated with a Forum, Video Wall, and all of Apple’s latest store features.

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Apple’s historic Tysons Corner store could be preparing to see an inspired move. Recent plans indicate that construction of a significantly larger and more modern replacement space may soon begin at the nearby Tysons Galleria.

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January has already been a busy month in Apple retail news. After announcing a temporary store closure for remodeling in Altamonte Springs, Florida, and a permanent store closure in Sendai, Japan, Apple has plans to completely remodel its Bridgewater, New Jersey location as well.

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Apple Sendai Ichibancho will soon close its doors for the last time, according to a message posted on Apple’s Japanese website. The classic store is Apple’s smallest location in Japan and among the tiniest in the world.

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“My Apple Store is too small!” “When will my store get a redesign?” “How long will the remodeling take?” For Apple customers who frequent their local stores, these are common questions I hear quite often. Nothing improves the in-store experience more than the upgrade to a larger, modernized space. Yet, only about one-quarter of Apple’s stores have been redesigned to meet the latest design specifications. So how long should you expect to wait for an upgrade at your local store? There are several factors we can use to make an educated estimate.

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Across Florida, Apple will replace or work on remodeling at least four of its retail stores during 2019. As the company rapidly pursues store modernization goals across the United States and internationally, a cascade of renovations both large and small is expected going forward. Today’s announcement of a temporary closure of Apple Altamonte marks the first of many projects beginning in 2019.

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Architecture, creativity, and community. These are the themes that best summarize Apple retail in 2018. Over the past year, Apple has worked in new ways to expand its global and local reach. The company has challenged the traditional definition of brick-and-mortar stores during an uncertain time for many retailers. By opening increasingly ambitious and inviting locations supported by an engaging schedule of creative events, Apple hopes that its 500 million yearly visitors won’t just shop, but also discover a place to connect with like-minded individuals in their own communities.

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For the first time, Apple is endorsing an add-on accessory for AirPods: a new set of protective AirPods cases from Catalyst. The cases are waterproof rated up to 1 meter and offer protection against drops. They also feature a carabiner to clip the AirPods case onto your clothing.

It’s a weird proposition for the first AirPods accessory to be stocked in Apple retail, given that the Catalyst case is only useful when you are not using the earbuds themselves.

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New York City’s Fifth Avenue Apple store is a landmark attraction in Manhattan. Its iconic glass cube entrance has drawn tourists from all over the world since opening in 2006. It was even ranked among the most photographed attractions in the city.

Yet the subterranean store and its popular plaza have been closed to the public for almost two years as a new and improved space is prepared. The high-profile location will certainly benefit from an expansion and redesign, but the extended duration of the closure has left excited residents and readers wondering when we can expect to see the highly anticipated store finally reopen.

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“Take a look in the five and ten, glistening once again, with candy canes and silver lanes aglow.” Holiday window displays have a magical quality about them that can bring a sense of childlike wonder to even the most jaded spirits. Dazzling lights and vivid colors brighten storefronts when the sun recedes, warming chilly evenings with depictions of fantastical and nostalgic scenes.

Likewise in Apple’s retail stores, holiday displays have surprised and delighted shoppers for many years with larger-than-life renditions of our favorite technology products. In these busy days of travel and celebration, relax for a moment and join us on a nostalgic tour of Apple’s holiday windows through the years.

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According to a new illustration surfaced today by the Atlanta Business Chronicle, Apple is planning a brand new design for its upcoming store in Atlanta’s Lenox Square shopping center. The multilevel space is said to replace Apple’s existing single floor store inside the mall, which first opened in 2002.

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Following its four-day Black Friday shopping event last month, Apple has continued to incentivize customers to purchase a new iPhone with limited time discounts through the Apple GiveBack program. The trade-in offer, which was initially promoted with increasingly pervasive online marketing, has also made its way to Apple’s physical stores in an unprecedented way.

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No retailer wants to close a store — even temporarily. Closures mean lost sales, disruptions to service, and a negative customer experience. As Apple’s stores have steadily grown in popularity over the past 17 years, renovations and expansions to keep up with increased traffic have necessitated temporary closures from time to time. In locations without nearby alternatives or where construction work is estimated to be time-consuming, Apple has implemented temporary stores to ease the transition.

Apple has today opened up a new online store for active military personnel and veterans to make purchasing its products at a discount more accessible. Different from its education pricing, eligible military customers will receive 10% off Apple products, and the new discounted pricing even includes iPhones, Apple Watch, accessories, and more.

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December 1st is World AIDS Day and as expected, Apple is turning its retail store logos red to commemorate the event. Additionally, Apple has published a pair of stories in the App Store highlighting its partnership with (RED) and how you can “help save a life.”

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Apple today has quietly released a new collection of colors for its iPhone XS silicone cases and Apple Watch sport bands. The new colors include Hibiscus, Mellow Yellow, and Pacific Green. Further, Apple has also started selling the new Nike Sport Loop colors that originally launched through Nike earlier this month.

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Apple has been promoting its device trade-in program quite a bit this year after rebranding it as “GiveBack” in April. Now, Apple is giving customers up to an extra $100 on top of normal trade-in values when picking up a new iPhone XS or XR.
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OtterBox is out today with a new option to protect your 2018 iPad Pro. The Symmetry Series 360 is now available for both the 11- and 12.9-inch models at Apple stores.

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