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Apple operates more than 500 retail stores across the globe.

iphone 16 pro max apple store

Apple operates more than 500 retail stores in 22 countries. Under the direction of Deirdre O’Brien, Apple Stores are staffed by more than 70,000 team members and 3,000 Creative Pros. Here’s everything you need to know about Apple Retail including COVID-19 status, new store openings, and the latest news.

COVID-19: Changes to the Apple Store experience

Wondering about the status of your local Apple Store? Check out our COVID-19 Reopening Tracker, which includes a full map of open stores, health and safety procedures, and all the information you need to know before your visit.

Apple Stores: What makes them unique?

Beyond their award-winning architecture and landmark designs, Apple Stores are known for their focus on education and creativity. Over 250,000 free Today at Apple sessions were offered to the community each quarter prior to the pandemic. New stores are designed with a Video Wall and gathering area for Today at Apple known as the Forum. Older “classic” locations are being upgraded to accommodate the same experience.

Hours and locations: Where can I find details about my local Apple Store?

Apple’s website has a great tool for finding nearby locations and store hours; just type in your address or zip code to get started. You can learn more about the design and details of Apple Stores at The Apple Store Glossary.

Apple Store appointments: How can get I help?

If you’re having a problem with your device or want to shop with a knowledgeable Specialist, take the time to make an appointment before your Apple Store visit. If you need to make a Genius Bar appointment or contact Apple Support, visit Apple’s website. To schedule a shopping session, visit this link or open the Apple Store app.

The latest store openings and upgrades

Share your experience

If you attend a store opening, spot something interesting, or attend a great Today at Apple session, we’d love to see and share your photos.

Apple to overhaul Genius Bar, changing appointments and using phones as pagers

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Apple will soon make a significant change to retail store Genius Bar appointments to improve the customer experience, according to several sources briefed on the upcoming shift. During the week of March 9th, Apple’s United States stores will launch a new initiative called “The new Concierge” that replaces traditional walk-in Genius Bar appointments. Currently, a customer seeking Genius Bar assistance can walk into an Apple Retail Store, explain the issue to a check-in assistant, and get a specific time to return for an appointment…


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Apple considering dedicated Apple Watch stores as it sets up Paris booth, London Selfridges Wonder Room

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Apple Watch <a href="http://arstechnica.com">hands-on table</a> from September Media Event

According to multiple reports out of France, Apple is constructing a dedicated display for the upcoming Apple Watch in some upscale Paris-based retail outlets. The reports say that the size of the display is close to the length of a few small balconies and that Apple Retail Senior Vice President Angela Ahrendts has been directing the construction of the booth at retailer Galeries Lafayette on Champs Elysees. While these claims for France are still unconfirmed, sources have told us that Apple is considering constructing dedicated Apple Watch retail stores in the future if demand deems such outlets necessary…


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Can you guess the price of the 18-karat gold Apple Watch?

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Can you guess the price of the gold Apple Watch? There has been a lot of speculation about how much the 42mm and 38mm versions of the 18-karat Apple Watch Edition will cost, but we wanted to poll the 9to5Mac community to see where everyone stands. Put your guess in the comments, vote using the polls below, and we’ll check back in April to point fingers, etc.

[tweet https://twitter.com/markgurman/status/567751716188487682]

We do have some clues about how much it might cost: We reported recently that Apple Stores are being prepped with jewelry store-style touches for the Apple Watch launch, including safes that will store the expensive 18-karat gold Watch Edition models. That could be a hint that we’re looking at a product pricier than anything Apple currently has in stock at its stores.
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Paper by FiftyThree’s essential tools now free for all iPad users

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Paper by FiftyThree, the popular illustrating app for iPad, is making a significant change to its app price today. While Paper for iPad has been free to download and use since its debut, the app has also had tools for drawing and illustrating available for unlocking through in-app purchases as well.

Starting today, FiftyThree is making the all tools offered in Paper free for everyone to use. FiftyThree is now including the Draw, Sketch, Outline, Write, and Color tools for every Paper user. Previously, the essential tools were $3.99 to unlock as a package while individual tools could be have for $0.99 each.
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First Apple Store coming to Queens as new Brooklyn & Manhattan stores running behind

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Apple is preparing three major new Apple Stores for New York, with two of the stores reaching major new markets for the first time. Apple is developing the first stores for the boroughs of Queens and Brooklyn, while a new store for the Upper East Side of Manhattan on 74th Street and Madison is also in development, according to sources.

The first Apple Store for Queens will be located in the Queens Center Mall on the second floor. One source says this store will be the largest Apple retail outlet located in a New York mall to date, and Apple is expecting revenues for this store to even beat out some of its flagship counterparts located elsewhere in the state. The store is under construction and is expected to open later in 2015, but an official announcement may come sooner…


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Apple Stores to act more like jewelry stores for upcoming gold Apple Watch

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Apple is preparing to take some pages out of the traditional jewelry store playbook. For the upcoming 18-karat gold Apple Watch Edition, Apple is planning several new features for its retail stores to support the device. As we reported several months ago, Apple is planning on allowing customers to actually try on the watches and test out different band styles inside of stores. With the high-expected price tag of the gold watch models, Apple will also step up its security features for stores…


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Chongqing Apple Store unveiled as mural removed ahead of tomorrow’s opening

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We recently saw the mural Apple commissioned for one of its five new Apple Stores in China, and today the mural is down revealing the glass cylinder entrance of its Chongqing store, an apparent clone of its Shanghai store design. The store opens at 10am tomorrow.

The photos were posted on Taisy and appear to have originated from MacX. The interior of the store is very reminiscent of the spiral staircase in the iconic glass cube store on Fifth Avenue in New York (photo below) …


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Apple’s Back to School sale returns to Australia and New Zealand w/ gift card promo

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Apple’s annual Back to School sale in Australia and New Zealand has gone live with a promotion for qualifying students to receive Apple Store credit with the purchase of a Mac, iPad, or iPhone. Similar to last year, the Back to School sale includes the usual education pricing on Macs and iPads, but this year Apple is including Apple Store gift cards rather than App Store gift cards like last year.
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Apple commissions another artistic mural for upcoming Chongqing, China retail store

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Last week Apple posted a video showing how the calligraphy mural painted at one of its upcoming Chinese retail outlets was created just days before that store opened to the public.

Today the company has posted a new video of a second mural, this time at its new Chongqing location. The store features a unique cylindrical entrance, and Apple commissioned two artists—a China-based painter and US-based photographer—to collaborate on the artwork.


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Angela Ahrendts recruiting U.S. employees for China as new stores & initiatives revealed

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Apple Senior Vice President of Retail Angela Ahrendts is continuing to go all in on growth in China. In video messages to employees in recent days and weeks, Ahrendts has been recruiting employees from United States-based Apple Retail stores to relocate to China to help build up Apple’s retail efforts in the region. In a note to employees late last week, sources say that Ahrendts reported that approximately 200 Apple retail workers from the U.S. have already offered to make the move. Ahrendts added that the offer to move to China “has no expiration date because as the business grows, our needs will only become greater, so as your personal and professional life changes, just always keep China at the top of your mind, because we’re going to need you…”


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Apple now selling more iPhones in China than in US, say analysts

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Tim Cook said in October that it was “just a matter of time” before China overtook the USA as its biggest market, and it seems that time may be arriving sooner than expected – at least as far as the iPhone is concerned. The Financial Times reports that analysts expect tomorrow’s Q1 earnings call to confirm that Apple sold more iPhones in China than in the US.

Analysts at UBS estimate that China accounted for 36 per cent of iPhone shipments in the most recent quarter, compared with 24 per cent for the US. During the same period last year, 29 per cent of units were sold in the US and 22 per cent were in China, UBS said.

The view was supported by Creative Strategies, which forecast that Apple has sold around 2M more iPhones in China than in the US in the final calendar quarter of 2014 (Apple’s financial Q1) … 
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Westlake Apple Store officially opens its doors in Hangzhou, China (Photos)

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Apple CEO Tim Cook shared the grand opening photo via Twitter

Apple’s latest massive retail store—the Westlake Apple Store in Hangzhou, China—had its opening to the public today as officially scheduled. Naturally, much attention has been paid to what is now the largest Apple Store in Asia with Apple teasing the store’s grand opening earlier this month with a magnificent mural by artist Wang Dongling. You can see more shots from the scene around the new Westlake Apple Store below:
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Apple hires Burberry’s VP of Digital Retail initiatives ahead of Watch launch

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Apple has made yet another key hire from the fashion industry: Chester Chipperfield, the Vice President of Digital and Interactive Design at Burberry. Chipperfield was “responsible for User Experience and Digital Design for all channels” and was “highly involved in digital retail initiatives” at Burberry, according to his LinkedIn profile. He confirmed the move to Apple on his profile as well as on Twitter…


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Apple teases soon-to-open Apple Store in Hangzhou, China, with stunning mural

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[youtube https://www.youtube.com/watch?v=8MAsPtCNMTI]

Update: Apple has posted a version of the video with English subtitles on YouTube (embedded above).

Apple is certainly not thinking small when it comes to China, with 25 new retail stores promised within a two-year period, and its latest soon-to-open store in Hangzhou features a massive mural covering the entire front of the store. The store is due to open on Saturday, January 24th, the second of five new stores Angela Ahrendts said would be opening by the Chinese New Year on February 19th.

Featuring a poem written around 2000 years ago celebrating the importance of the city—a provincial capital—the stunning calligraphy was hand-painted by Wang Dongling, a famous modern calligrapher. Apple has released a video of its creation … 
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Apple planning 5 new Chinese retail store openings by Feb, hiring for 15 new locations

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Apple is committed to its promise of expanding its retail presence in China from 15 to 40 stores within two years. Apple retail chief Angela Ahrendts told Chinese website Xinhua on Thursday that the iPhone maker is gearing up to open five new stores in roughly five weeks.

“We are opening five new stores before the Chinese New Year this year. Four of the stores are in brand new cities for us,” said Ahrendts in a telephone interview with Xinhua. The new locations will be opened in time for China‘s Spring Festival, a popular shopping season that commemorates the Chinese New Year, on February 19.
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Apple showcases iPad with creative Smart Cover storefront display at Apple Store

Apple has had some interesting retail storefront displays for the iPhone, iPad and Mac in the past, but its latest effort all but tops the cake. At the iconic Apple Store on Regent Street in London, the Cupertino-based company now has a row of iPads on display with colorful Smart Covers that automatically open and close.

This video (from Vid.Me) does not explain how the Smart Covers are able to move on their own, although magnets underneath the shelf are almost certainly involved. Anyone who has used a Smart Cover knows that the accessory is not actually able to open and close by itself, but that hasn’t stopped some customers from inquiring about the trick at Apple Stores.
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Apple creating a smaller version of iconic Shanghai store as promised Chinese retail expansion continues

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Pudong, Shanghai, store left; latest Chongqing store right

Apple is creating in Chongqing, China, what appears to be a smaller version of its iconic glass cylinder Apple Store in Shanghai. ifo Apple Store shared a series of photos as the wraps came off what is set to be Apple’s third retail store in the Chongqing region, which has a total population of more than 28 million people.

Workers dismantled the huge steel structure that has been covering the entrance for nearly the past year, revealing a 30-foot tall glass structure that will lead to the underground store. The entrance is set in a plaza and surrounded by tall buildings, a setting similar to the [Shanghai] store, but on a smaller scale.

The first Apple Store in Chongqing opened in July of last year, and a second one is under construction. More photos of the latest store can be seen below … 
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Apple transforms retail stores into art galleries for ‘Start Something New’ campaign

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Following the launch of Apple’s “Start Something New” campaign on its website featuring artwork created on Mac and iOS devices, Apple is now transforming its retail stores into temporary art galleries showcasing art from the campaign.
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iPhone 6 owners reporting that cards cannot be added back into Apple Pay after a restore [Update: resolved]

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Update: Users in the thread are now reporting that the problem has been resolved.

Multiple iPhone 6 owners are reporting in an Apple Support Communities thread that they are unable to add cards back into Apple Pay after their phone has been restored – whether as a new phone or from a backup. According to reports there, Apple has been able to resolve the issue only by replacing the phone.

I just left the Apple Store. They couldn’t diagnose the issue and we did a restore there in store and the problem persisted. The solution was to swap the hardware […]

I ended up going to the Apple Store and going to the genius bar. They proceeded to do all the thing I already tried. After they did a restore and set up as a new phone and saw they it didn’t work they went in the back and brought out a new phone. I fired up the phone and went thru steps to add my cards to Apple pay and everything worked. So getting a new phone fixed the issue.

The symptoms seem to suggest that the secure enclave is not being completely cleared, despite notifications from banks that cards have been removed at the point when the phone was restored … 
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Apple confirms ‘Lucky Bag’ sale returning to Japanese retail stores on January 2nd

Apple’s annual “Lucky Bag” sale will begin in Japanese retail stores on January 2nd, the company confirmed today through a page on its website. Shoppers will be able to purchase a mystery bag containing an assortment of products at much lower than the actual cost of those items.

Last year’s Lucky Bags included a $99 Incase backpack and a Mophie Juice Pack, each with a custom design to match the bags. Each bag also came with one of four Apple products ranging from an 11-inch MacBook Air or iPad Air down to an iPod nano, along with an assortment of accessories for the Apple device. The bags sold for only $340.

Those products and prices are on par with previous years, so this year’s buyers can have some idea of what to expect.

Russian Apple Online Store returns … with iPhone 6 prices now 35% higher compared to a week ago

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After a week of being inactive, the Russian Apple Online Store is now back online with customers freely able to purchase products from the site once again. Apple abruptly stopped trading in the region last week due to significant currency exchange rate fluctuations that meant the company had to readjust prices.

Apple has indeed raised prices significantly. The iPhone 6 now costs 53,990 Rubles for a 16 GB base model. This is a 35% increase in the Russian sales price; the model cost 39 990 Rubles last week. 53,990 Rubles is approximately worth $980 dollars. The 16 GB iPhone 6 lists for $649, excluding taxes.


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Apple thanks its employees for making “amazing moments” this year with a customized Incase backpack

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Near the end of each year Apple thanks its employees for their hard work with a nice souvenir. This year some employees are being given a black Incase backpack featuring a bright white Apple logo.

At least one employee has already put the gift up on eBay with a starting bid of $49.99 and a Buy It Now of $99.99. From the images we’ve received, it appears that the bag is a customized version of the Incase Staple Backpack. In past years, Apple employees have received blankets, sweatshirts, and water bottles.

The bags were accompanied by this letter:


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Some Genius Bars are being repurposed for the holidays, but other changes loom

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As they’ve done in years’ past, some Apple retail stores this holiday season will repurpose the Genius Bar for additional product space, pick-ups, or other uses as Apple attempts to make the shopping experience for customers as smooth as possible, 9to5Mac has learned.

The repurposing for the holidays will only arrive in some stores depending on needs and traffic, with some stores scheduled to use the Genius Bar area to complete express sales and hold products scheduled for pick-up. Other changes, however, will go beyond the holidays as the stores under new retail chief Angela Ahrendts evolve to better deal with increased foot traffic.
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