Apple Retail

Ahead of the grand opening of Apple’s first retail location in Thailand this Saturday, November 10th, a new interview has shed more light on Apple’s thinking and goals for the project. Following last week’s special event at The Brooklyn Academy of Music, Thai YouTuber Ceemeagain Chatpawee sat down with retail SVP Angela Ahrendts in Williamsburg to learn more about Apple Iconsiam.

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After closing on September 16th to receive a renovation, Apple’s Third Street Promenade store in Santa Monica, California will reopen on November 17th at 10:00 A.M. Updates to the store will include a newly added Forum, expansive Video Wall, and Apple’s latest fixtures and displays.

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Photos courtesy of Chase Hooper.

This morning in Southlake, Texas, Apple reopened its store in the Southlake Town Square shopping district with an all-new design. The grand reopening comes just in time for the release of new iPads and Macs on November 7th. Customers will recall that the store closed on March 4th of this year for renovations. Over the past eight months, Apple essentially rebuilt the store and massively expanded its footprint.

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This week’s Apple event in Brooklyn introduced more than new Macs and iPads. Today at Apple, the company’s platform of in-store creative sessions, received a massive update. After launching globally 18 months ago, the results of Apple’s efforts are beginning to show in a big way. While new hardware and slick designs catch eyes, Today at Apple is becoming Apple’s most underestimated competitive strength in metropolitan areas and a powerful platform to feature upcoming creative talent on a local and global level. 

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Apple is celebrating the upcoming completion of its newest retail location in France. A new webpage highlights creative sessions arriving soon in Paris. The flagship store was mentioned onstage yesterday by retail SVP Angela Ahrendts during the special event keynote in downtown Brooklyn. An earlier report had confirmed the store would open sometime in November.

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Apple Park Visitor Center. Photo courtesy of Brian King.

Apple’s special event in Brooklyn this morning has wrapped up. Along with the introduction of new Macs, updated iPads, and a second generation Apple Pencil, Apple’s retail stores were also spotlighted. 60 new Today at Apple sessions were announced, and fans around the world gathered in stores for a special session where today’s keynote was streamed live from the Howard Gilman Opera House.

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During this morning’s special event in downtown Brooklyn, Apple announced that its program of creative and educational sessions held at retail stores across the world will be significantly transformed. The program, collectively called Today at Apple, rolled out globally in 2017 and has become an essential part of Apple’s contemporary retail experience.

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While Apple continues to globally expand its retail footprint, Chinese stores have seen slowing growth over the past several years. A new report from The Information attempts to explain Apple’s multi-faceted struggle in China as legal issues, fraud, competitors, and high standards hamper rapid expansion.

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It’s a bittersweet time for Apple fans in Paris. Apple Carrousel du Louvre, the company’s first retail store in France, just closed permanently after nine years of service and just two days of iPhone XR sales. While the announcement came as a disappointment to Parisian tourists and locals, a new store experience is just around the corner. In the meantime, we’ve taken a nostalgic look back to remember the famous store’s history.

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Apple store robberies are unfortunately relatively common, with the latest one happening at the Palo Alto location. It was hit twice in 12 hours for about $100,000 worth of stolen goods. Now, a Best Buy store has been robbed with the total going even further to $150,000 of Apple devices.

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In London, Apple has breathed new life into one of its largest stores. Apple Covent Garden reopened today after four months of renovations, welcoming iPhone XR customers and debuting a refreshed design that brings the company’s current retail vision into focus while maintaining the store’s historic character. Coinciding with the updates is a month of new creative sessions and performances for Londoners.

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Tim Cook has greeted customers in Milan, Italy, on the iPhone XR launch day. He was at the flagship Piazza Liberty store, which opened in the summer.

Apple’s CEO tweeted that Milan is one of his favorite cities, and that he hopes everyone is enjoying the new iPhone …

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Apple has officially announced that its first retail store in Thailand will open next month at Bangkok’s upcoming Iconsiam mall. The store will overlook the Chao Phraya River in a centrally located space with excellent visibility on the face of the massive new structure.

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Apple’s third store in Japan to feature modern styling opens alongside the release of the iPhone XR this Friday. Before customers begin lining up, Apple Shibuya’s design details have been revealed. The renovations represent the culmination of 11 months of construction work during which two more stores opened in Japan.

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It’s widely known that Apple Park Visitor Center offers highly-coveted custom merchandise for guests. The curated selection of T-shirts, caps, souvenirs, and more isn’t available to purchase at any other Apple store or online. Even the old Infinite Loop campus has a separate line of gear. Today, Apple updated its T-shirt selection at the Visitor Center for fall with some designs that long-time fans might remember.

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Many of the most culturally significant metropolitan centers in the United States — like New York, Chicago, and San Francisco — are home to the latest prominent Apple retail stores. Los Angeles has long been an exception, lacking a downtown location of any kind. That’s set to change, as Apple has confirmed plans to establish a major presence at the Tower Theatre in L.A.’s Broadway Theater District. The new store will undoubtedly drive increased foot traffic and new development in the city’s historic core, transforming the culture around it. 9to5Mac visited the Broadway District to document the Tower Theatre’s condition before Apple’s renovation and the downtown community as it exists today.

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Apple’s enthusiasm for its retail expansion in Japan hasn’t been tempered. First in Shinjuku and later Kyoto, the company celebrated each of this year’s store openings with custom graphics and promotional videos. 2018’s new stores were even teased ahead of an official announcement to build excitement. Apple’s visual spectacle continues for its October 26th store reopening in Shibuya, which was announced yesterday evening. For the first time, a new store for 2019 has also been teased.

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As 2018 winds down, Apple plans to fulfill its promise of three retail store openings in Japan by the end of the year. After 11 months of renovation work, Apple Shibuya is set to reopen October 26th.

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New cooperation between two Swedish political parties has put Apple’s plan to establish a significant retail store in the heart of Stockholm in serious jeopardy. During a press conference held Friday at Stockholm’s City Hall, leaders expressed their wishes to cancel Apple’s project.

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